ORIBE

Hair Alchemy Fortifying Treatment Serum

$66


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Discover hair’s ultimate strength. This treatment elixir combines Oribe's curative blend of chia seed, bio-fermented bamboo leaf and plant-based protein with phytoceramides and cotton seed extract to shield and fortify fragile strands. The sheer, fast-absorbing serum creates a protective veil around each hair fiber to improve tensile strength and elasticity while preventing breakage by strengthening from within to encourage length. Imagine invincible hair.

  • Reinforces and strengthens fragile hair from the inside out.
  • Hydrates strands, locks in moisture and enhances softness.
  • Forms a scaffold around each hair fiber to protect from external aggressors.
  • Improves the tensile strength and elasticity of each hair strand.
  • Prevents breakage and hair fall caused by brushing and styling, encouraging length over time.
  • Provides 450° F heat protection.

Work a small amount into damp or dry hair to strengthen. Style as usual. Can also be used as an overnight treatment.

Oribe Signature Complex Watermelon, Lychee and Edelweiss Flower) defends hair from oxidative stress, photoaging and the deterioration of natural keratin all while protecting from the drying, damaging and color-depleting effects of the elements.

Multi-Action Hyaluronic Acid Complex rehydrates from within to deliver a surge of moisture and increase elasticity.

Curative Blend (Chia Seed, Bio-Fermented Bamboo Leaf and Plant-Based Protein) penetrates the hair cortex to build strength from within while forming a protective scaffold around strands to reinforce cuticle strength and structure, preventing breakage caused by brushing, styling and external aggressors.

Green Tea and Plant Polysaccharides protect from environmental stressors by preventing the adhesion of pollution particles on hair.

Cotton Seed Extract strengthens and promotes elasticity to prevent breakage while adding softness to each strand.

Phytoceramides act as a barrier on strands to prevent moisture loss while enhancing shine.

Founded by Daniel Kaner and Tevya Finger in collaboration with Oribe Canales, Oribe Hair Care began its journey in 2008. Today, Oribe is a best-selling, award-winning brand that has sparked deep connections with its consumers. While the products are ultra-high-tech, the formulations are clean and modern — formulated without parabens and sodium chloride. All the products are gluten-free, cruelty-free, color and keratin treatment safe and have UV protection for hair. Oribe's signature fragrance, Côte d’Azur, embodies the glamour and warmth of the French Riviera, with hints of sun-drenched Calabrian bergamot, Sicilian orange, Aomori apples and leafy greens; sandalwood, vetiver and crisp amber lend their soft, woody notes, while tuberose and white butterfly jasmine create a sensuous and invigorating experience.